In this study we found that media discourse constructed “Rich second generation” phenomenon at three levels, which are interlinked and interpenetrated. First, it was symbolized as a virtual status of a social group. Second, it played a key role in notable events. Third, it reflected a variety of social problems.The analyses indicated that “Rich Second Generation” emerged as an economic symbol to portray the enterprise successors in 2004. After 2009, accompanied by the increasing crime coverage of this group, the "Rich Second Generation" issue became a serious social concern. The topics in media coverage of the "Rich Second Generation" has varied; We should not simply attribute the phenomephnon to the resentment of the rich, instead we found that the media were using this symbol as a medium to question the privilege and unfairness as well as to act out social anxiety.