&nbsp; A Study on Competitive Advantages of Media
Cluster: A Case Study of Dubai Media City

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Chinese Journal of Journalism & Communication ›› 2013, Vol. 35 ›› Issue (10) : 131-141.

A Study on Competitive Advantages of Media

Cluster: A Case Study of Dubai Media City

Wang Chunzhi is a lecturer at Beijing International Studies University. Email: wangchunzhi@bisu.edu.cn.

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Abstract

This article analyzed the competitive advantages of Dubai Media City, the emergent media clusters under the “Diamond Model” framework. The study found out that Dubai media city owns advantages of geographical locations, basic infrastructures andhuman resources under the influence of government investment-friendly policies. Dubai media develops rapidly, and there is broad market space in local content production, advertising and new media. Dubai media city enhances the interaction with enterprises, and the whole industrial programming follows the principle of collaborative development. Though still facing the problem of policy and culture shock, all these still make Dubai media city an industrial center with high competitive advantages.

Key words

industrial cluster / media economy / Diamond Model / Arab media

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Wang Chunzhi. A Study on Competitive Advantages of Media

Cluster: A Case Study of Dubai Media City

[J]. Chinese Journal of Journalism & Communication. 2013, 35(10): 131-141

Funding

This article is a part of the project “The Research on the Environment and Path of Sino-Arab Media Cooperation” , supported by the Arab Research Centre of Beijing International Studies University, the Training Base of Regional& National Research, the Ministry of Education, China (Project No. ASC2012YB10).