In this paper, several aspects of the media economical developments of China in 2012 are
summarized, including reinterpretation of core concepts, new trends of media industry studies, as well as
new perspectives and analysis tools of media economics. The paper holds that the major theme of media
industry research this year is about “how to live in a digital age”. Theories and methods of other subjects,
like evolutionary economics, computer science, communication technology, etc., provide the media
economics a more interdisciplinary feature.