晚清民国时期传媒经济(管理)学研究的历史考察
曾来海
晚清民国时期传媒经济(管理)学研究的历史考察
A Historical Research on Media Economics (Management) Studies
in the Late Qing Dynasty and the Republic of China Period
我国传媒经济(管理)学的研究一直以来有意或无意地忽略了晚清民国时期传媒经济(管
理)学研究所取得的既有成果,但相关文献显示,在晚清民国时期不仅大量存在报业企业化经营
的活动,还出现了有关传媒经济(管理)学的非自觉与自觉的研究,甚至还出现了传媒经济(管
理)学的专门论文、专著、教材与专业课程。
The achievements that made in media economics (management) during the late Qing Dynasty and
the Republic of China period had been neglected intentionally or unintentionally for a long time. But
some related literature shows that it not only existed amounts of commercialized management activities
of newspaper, but also appeared lots of media economics (management) studies unconsciously or
consciously, even research papers, works ,teaching materials and specialized courses in this field.
本文是浙江省社科规划课题“民国时期传媒经济的理论研究”(11JCXW02YB)的一部分。电邮:zenglaihai@
hotmail.com。(邮编:南京,210000)
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