“扩红”运动是中央苏区各地方政府动员群众参加红军的一项大型社会运动。《红 色中华》作为当时中央政府机关报，利用图像对“扩红”进行了有效的视觉传播与历史 书写。《红色中华》图像对“扩红”话语的生产主要体现在三个方面:情境接合、符号 表征以及文本互文。《红色中华》图像激活了当时中国紧迫的社会情境，通过描述社会 现实、与参军竞赛相连接等方式，与“扩红”运动进行接合，共同搭建了“扩红”话语 出场的合理性。《红色中华》图像通过对女性、青少年、旗帜等意象进行征用和再造， 并与场景、动作以及道具等符号一起，共同组成了“扩红”话语的符号系统，并为话语 释义提供了情感框架。最后，图像与语言通过隐喻等释义原则共同完成了话语的语义生 产，并且通过图像的跨媒介互文，完成了话语的生产与流动。

The Red Expansion Movement was a social movement of the local governments in the Central Soviet Union to mobilize the people to join the army. Red China utilized images to provide effective visual communication about the Red Expansion Movement. The discursive production of images in the Red Expansion Movement was mainly reflected in three aspects: contextual engagement, symbolic representation, and intertextuality. Through images, Red China activated the urgent social context of China at that time, and connected with the Red Expansion Movement and jointly constructed the rationality of the Red Expansion discourse. In addition, the images in the Red Expansion Movement expropriated and recreated the imagery of women, teenagers and flags, together with the symbols of scenes, actions and props, providing the emotional framework for the Red Expansion. Furthermore, images and language jointly completed the production and flow of discourse through metaphor and other interpretative principles as well as cross-media intertextuality.