Mainstream Media Use, Official Ideological Stance and Popular Political Support: An Empirical Test of Chinese Netizens’ Political Attitudes Based on a Moderated Mediation Effect Model
YE Jie
Author information+
Ye Jie is an associate professor of School of Public Administration, Zhejiang Gongshang University. Email: 871079971@qq.com.
Relying on the theory of media political communication, this paper explores the influence mechanism of Chinese mainstream media use on popular political support, constructs a moderated mediating effect model, and conducts empirical analysis through large-sample netizen survey data. It is found that, firstly, the positive path of mainstream media use to popular political support is partly mediated by shaping the official ideological position of users. Secondly, authoritarian obedience personality weakens the mediating role of mainstream media users’ official ideological positions. Thirdly, the relationship between mainstream media use, users’ ideological positions and popular political support is heterogeneous. In the future, it is necessary to introduce cutting-edge political communication theories, build a more detailed analysis framework, and deepen the research on the mechanism of popular political support used by Chinese mainstream media.
YE Jie.
Mainstream Media Use, Official Ideological Stance and Popular Political Support: An Empirical Test of Chinese Netizens’ Political Attitudes Based on a Moderated Mediation Effect Model. Chinese Journal of Journalism & Communication. 2023, 45(11): 105-126