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主流媒体使用、官方意识形态立场与民众政治支持——一个基于有调节的中介效应模型的中国网民政治态度实证检验
叶杰
国际新闻界 ›› 2023, Vol. 45 ›› Issue (11) : 105-126.
PDF(1603 KB)
PDF(1603 KB)
主流媒体使用、官方意识形态立场与民众政治支持——一个基于有调节的中介效应模型的中国网民政治态度实证检验
Mainstream Media Use, Official Ideological Stance and Popular Political Support: An Empirical Test of Chinese Netizens’ Political Attitudes Based on a Moderated Mediation Effect Model
本文依托媒体政治传播理论,构建有调节的中介效应模型,探索中国主流媒体对民众政治支持的影响机制,并通过大样本网民调查数据进行实证分析。研究发现:(1)主流媒体使用对政治支持的正向作用路径部分是以形塑使用者的官方意识形态立场为中介的;(2)威权人格弱化了主流媒体使用者意识形态立场的中介作用;(3)主流媒体使用、使用者意识形态立场与政治支持的关系具有较强异质性。未来还需引入前沿政治传播理论,构建更加细化的分析框架,深化中国主流媒体使用之于民众政治支持作用机制的研究。
Relying on the theory of media political communication, this paper explores the influence mechanism of Chinese mainstream media use on popular political support, constructs a moderated mediating effect model, and conducts empirical analysis through large-sample netizen survey data. It is found that, firstly, the positive path of mainstream media use to popular political support is partly mediated by shaping the official ideological position of users. Secondly, authoritarian obedience personality weakens the mediating role of mainstream media users’ official ideological positions. Thirdly, the relationship between mainstream media use, users’ ideological positions and popular political support is heterogeneous. In the future, it is necessary to introduce cutting-edge political communication theories, build a more detailed analysis framework, and deepen the research on the mechanism of popular political support used by Chinese mainstream media.
Authoritarian subordination to personality / political communication / substitution effect / discourse system
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The island of Rotuma in Fiji poses a paradox. Indigenous Fijians make up more than 60% of Fiji’s population. However, as a unique ethnic group, Rotumans are a demographic minority, with their language listed on the UNESCO list of endangered languages. This is caused by extensive outmigration, with more than 80% of Rotumans residing outside of Rotuma. Recently, Rotuman migrants have heavily relied on Information and Communication Technologies (ICTs) and new media, as tools for reinvigorating culture, rekindling familial ties and being a platform for political discourse on Rotuman issues. Facebook has been increasingly employed by Rotumans to inform and educate themselves and their networks on the implications of two bills introduced in Fiji’s Parliament in 2015, which impact Rotuma in terms of its land and customs. This article examines how Rotumans have innovatively used social media to reinvigorate culture and how this has evolved to take on an increasingly political dimension.
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1. 比如,新中国建立后,在国力非常弱小的情况下,党和政府还是努力将人民日报和中央人民广播电台等媒体布置到包括偏远地区的基层村社和社会单元,确保民众能及时接收到党的最新方针政策。
2. 《战国策.秦策二》中关于“曾参杀人”的描述,就是心理暗示累积效应的典型事例。
3. 主流媒体使用虽然只有三个题项,但也符合“两个取均值,三个做因子分析”的惯例。
4. 当然也有可能包括不在本研究理论模型中的其它路径的作用。
5. 限于篇幅,此处未展示F值等相关检验结果,如有兴趣,可与作者联系。
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