近几年，集体记忆研究在传播学界崭露头角，互联网作为新的记忆媒介改变了集体记忆的建构机制。本文梳理传播学与集体记忆研究的历史和理论关联。进而，厘清这一取向下集体记忆是“断裂”还是“连续”的核心命题，介绍传播学取向主要的热点议题：政治与媒介权力、新媒体与全球化、跨学科理论结合。在此基础上，本文提出集体记忆研究的传播学取向有利于国内传播学界重心从功能向结构转化，应当弥补“个体的缺失”，关注“现在-未来”的坐标系，以及采用大数据的量化研究方法。

Collective memory study toward a communication orientation has seen conspicuous signs of strength recent years, particularly given that construction mechanism of memory is shaped by the Internet. This paper reviews the theoretical background and intersection of communication and collective memory, explicates the core problematic whether collective memory tends to be historical continued or ruptured, and analyzes the literature in three areas of collective memory toward a communication orientation: politics & media power, new media & globalization, and interdisciplinarity. Synthesizing the literature in these areas, this paper argues that more attention should be paid on defects of individual basis, the “present-future” axis, and quantitative methods based on big data.