计划行为理论是社会心理学中关于个体行为生成的最重要的理论之一。该理论认为行为意向是个体行为最直接的影响因素，而行为意向本身则是态度、主观规范和知觉行为控制三要素综合作用的结果。该理论诞生以来在国外多领域研究中得到广泛应用，却尚未为国内新闻传播学界所熟知。本文介绍了该理论的形成历史、理论内涵、深化发展、现实应用，并评述了该理论存在的局限。本文还回顾了国内计划行为理论的研究情况及其在我国传播学研究中的应用前景。

The theory of planned behavior (TPB) is one of the most important theories of individual behaviors in social psychology. It assumed that people’s actual behaviors were directly influenced by behavioral intentions, which in turn, result from comprehensive evaluations of attitude, subjective norms, and perceived behavioral control. TPB has been widely applied in multiple areas but has not been well-known by Chinese scholars in the field of communication research. This paper synthetically reviewed the history, model, development, applications, as well as limitations of TPB. It also reviewed the current status of TPB-related research as well as the future direction of research in Chinese mass communication area.