新闻传播活动的多元事实与价值理性常使得新闻伦理推论模式陷入困境之中，其原因在于新闻伦理推理实际上就是要解决休谟所提出的如何说明从新闻的“是”跃迁到“应该”的理由问题，无论是最终结果的、义务论的、社会契约的，个人化的，还是综合的情景回溯新闻伦理推论模式都无不在求解此问题，只是其理据来源或者思维方法不同而已,但其普适性却只能从“事实如何”出发，且应建立在“事实是这样”的基础之上。

Due to multiple facts and value rationality of journalism and communication, it’s dif?cult to ?gure out the ethical reasoning model of news. The major reason is that the ethical reasoning of news is in fact the question that Hume once proposed “how to explain the transition from ‘is’ to ‘should’”. No matter what kind of models, ?nal result, rule, social contract, or personalized, they invariably try to ?nd the answer to this question. Their differences lie in the theoretical sources and ways of thinking. In short, pondering on the ethical reasoning model of news should start from “what the fact is” and on the basis of “this is the truth”.