危机情境与策略的理论规范与实践:台湾本土研究的后设分析
吴宜蓁
危机情境与策略的理论规范与实践:台湾本土研究的后设分析
The Examination and Reflection of Pattern-Matching between “Crisis Situation” and “Response Strategy” in Taiwan’s Crisis Rhetorical Studies: A Meta-Analysis
形象修护理论(IRT)和情境危机沟通理论(SCCT)是主导危机传播研究的两大理论基础。最近的研究却发现,现实危机案例使用的策略与IRT和SCCT所建议的“最佳实践”(best practice)并不全然相符,显示出理论与现实的不同思维。本研究以台湾地区之相关研究案例为对象,以后设分析法再度检视实务案例与IRT/SCCT的相符程度。结果发现,台湾的危机案例的确实践了SCCT的“谣言应使用否认”和“意外事故应使用善后处理”两大建议,却没有符合“犯罪应采用修正策略”、“天灾应使用降低伤害”与“组织过失使用降低伤害”等主张。此外,本研究也发现主策略之使用是否符合理论建议,与危机处理之成败并无显著关联。
Image Repair Theory"IRT"and Situational Crisis Communication Theory"SCCT"explain the patterns between crisis situations and the corresponding response strategies, and have been the dominant theories in the field of crisis communication theory. However, recent studies discovered the inconsistency between practitioners’ thinking and what the theories recommend in appropriate crisis response strategies for the corresponding crisis situations. Using meta-analysis for analytical technique, this study collected Taiwan’s related empirical studies to examine the extent to which the practices fit the theoretical propositions. The findings were consistent with the theory’s arguments in the situations of rumor and accident, but not of crime, natural disaster and organizational misdeed.
2008年度台湾国科会研究计划(计划编号: NSC972410-H-030-017)。
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