Discussion on the Transformation and Upgrading of Advertising Education in Mainland China: Based on the Study of 24 National First-class Advertising Majors

LIN Shengdong WU Junting LI Weijuan

PDF(1894 KB)
Chinese Journal of Journalism & Communication ›› 2024, Vol. 46 ›› Issue (7) : 77-94.

Discussion on the Transformation and Upgrading of Advertising Education in Mainland China: Based on the Study of 24 National First-class Advertising Majors

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2024, 46(7): 77-94

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1894 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉