Can the Effects of Text Signals Counteract the Negative Impact of the “Google Effect” on Memory? A Discussion Based on Psychological Experiment

XIONG Zhuang QIAN Peishan

PDF(2879 KB)
Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (9) : 118-139.

Can the Effects of Text Signals Counteract the Negative Impact of the “Google Effect” on Memory? A Discussion Based on Psychological Experiment

  • XIONG Zhuang QIAN Peishan
Author information +
History +

Abstract

As search engines become a part of everyday life, the “Google Effect” - the weakening of individuals’ memory capabilities - has become increasingly prominent. However, text signals have been shown to significantly enhance reading comprehension and memory. This study uses a news article as experimental material and designs a 2×2 experiment to investigate how text signals impact people’s memory performance under the “Google Effect”. The results show that text signals can significantly improve memory performance in an online environment. These findings broaden the scope of research into the effects of text signals, providing practical memory retention strategies for digital reading. Although text signals do not fully counteract the “Google Effect”, they provide theoretical support and empirical evidence for reducing reliance on search engines. Future research could explore possible differences between macro and micro signals. Methodologically, neuroscientific techniques such as functional Magnetic Resonance Imaging (fMRI) could be used to examine how text signals affect the brain's memory encoding and retrieval processes, deciphering the neural mechanisms through which they counteract the “Google Effect”.

Key words

google effect / text signals / search engines / digital reading / encoding mechanisms

Cite this article

Download Citations
XIONG Zhuang QIAN Peishan. Can the Effects of Text Signals Counteract the Negative Impact of the “Google Effect” on Memory? A Discussion Based on Psychological Experiment. Chinese Journal of Journalism & Communication. 2023, 45(9): 118-139

References

PDF(2879 KB)

2634

Accesses

0

Citation

Detail

Sections
Recommended

/