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Can the Effects of Text Signals Counteract the Negative Impact of the “Google Effect” on Memory? A Discussion Based on Psychological Experiment
XIONG Zhuang, QIAN Peishan
Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (9) : 118-139.
PDF(1801 KB)
PDF(1801 KB)
Can the Effects of Text Signals Counteract the Negative Impact of the “Google Effect” on Memory? A Discussion Based on Psychological Experiment
As search engines become a part of everyday life, the “Google Effect” - the weakening of individuals’ memory capabilities - has become increasingly prominent. However, text signals have been shown to significantly enhance reading comprehension and memory. This study uses a news article as experimental material and designs a 2×2 experiment to investigate how text signals impact people’s memory performance under the “Google Effect”. The results show that text signals can significantly improve memory performance in an online environment. These findings broaden the scope of research into the effects of text signals, providing practical memory retention strategies for digital reading. Although text signals do not fully counteract the “Google Effect”, they provide theoretical support and empirical evidence for reducing reliance on search engines. Future research could explore possible differences between macro and micro signals. Methodologically, neuroscientific techniques such as functional Magnetic Resonance Imaging (fMRI) could be used to examine how text signals affect the brain's memory encoding and retrieval processes, deciphering the neural mechanisms through which they counteract the “Google Effect”.
google effect / text signals / search engines / digital reading / encoding mechanisms
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1. 有研究表明性别对记忆效果的影响不显著（参见祝倩萌，2015）。有研究发现女性主要在言语生成、情节记忆、面孔识别任务中比男性存在明显的优势，而男性的优势则仅表现在视空间任务中，如视空间情节记忆任务（参见Herlitz & Lovén，2009）。
2. 年龄是一个影响记忆的重要因素。然而，在考虑年龄问题时，研究设计通常是对比不同年龄组（如青年和老年组）。本研究与斯帕罗等人的研究（Sparrow，Liu & Wegner，2011）设计类似，采用的是集中于年轻人群体的记忆模式进行设计。另外，不同年龄段的人对交互记忆系统（transactive memory system，TMS，如电脑、书籍等）类型的偏好可能有所不同，因此“谷歌效应”可能会因年龄段不同而有所不同。有研究发现，参与者的记忆力和计算机使用能力与年龄有关。然而，对于老年参与者的记忆策略是否因其接触计算机和互联网的机会不同而与年轻参与者不同，目前还没有足够的证据可以下结论（参见Glen，2016；Regan，2014；Siler，2013）。
3. 出于实验的便利性和科学性，前测阅读短文及文后测试使用了祝倩萌在2015年其硕士学位论文《搜索引擎使用行为对大学生信息记忆的影响》中的实验前测阅读材料。材料由其学校教师结合相关知识点予以确认。
4. 该报道为华凌（2019）。新高考要用多把尺子“量”人才。科技日报。
5. 尽管通过网站的防作弊设置，一定程度上避免了被试实验过程中不规范操作的行为，但是被试参与实验的完成时间、实验状态和实验器材都难以控制，可能对实验结果产生了较大影响。
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