How Far Can The Snowball Roll?:Research on the Collective Interpretation of Rumor from the Perspective of Situation

LIAO Mengxia

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Chinese Journal of Journalism & Communication ›› 2023, Vol. 45 ›› Issue (7) : 74-92.

Research Articles

How Far Can The Snowball Roll?:Research on the Collective Interpretation of Rumor from the Perspective of Situation

LIAO Mengxia

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Abstract

Based on the situation perspective, the research, by constructing a collective individual rumor situation interpretation framework and using the Social Network Analysis method, selected 571 online rumors within a diffusion cycle of the COVID-19 pandemic rumors to verify and supplement the downward snowball effect of sociology. The study found that in the rumor diffusion cycle including the outbreak period, the reversal period and the stable period, the rumormongers collectively defined six social scenarios of the COVID-19 epidemic. According to the research, the snowball effect of the rumors ending in the reversal period is the rational communication of mutual structure carried out by the rumormongers to reach a certain potential social consensus and presents a double rolling feature. Finally, the social situation constructed collectively by the hearers has the authority to continuously challenge and dispel official discourse in the middle dimension. Due to data limitations, the research failed to provide explanations in a wider scope, but it is necessary to remain sensitive to the “situation” in the rumors.

Key words

COVID-19 rumor / snowball effect / situation / 2-cliques / QAP

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LIAO Mengxia. How Far Can The Snowball Roll?:Research on the Collective Interpretation of Rumor from the Perspective of Situation[J]. Chinese Journal of Journalism & Communication. 2023, 45(7): 74-92

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Footnotes

1. 关于谣言、传言、流言、虚假信息、都市传说、不实信息和误导信息等概念，在公共话语与学界研究中经常混用，边界模糊，未形成统一认知。本文采用刘海龙和于瀛两位学者对传言（rumor）概念的梳理与界定，认为中文的“谣言”概念是具有主观恶意的误导信息。对来源不明、有真有假的非官方信息优先用“传言”替代“谣言”，有利于公众正常表达的非罪化。中文学界的大量谣言研究实则是传言研究。

2. 数字方块表示派系序号，圆形表示高频语义。并非26个高频语义都出现在派系中，无法形成网络结构的孤立语义已被软件去除。

3. 图3并非新冠疫情传言扩散的真实图景，而是笔者借用“雪球”的圆形特征，简要模拟新冠疫情传言在三个阶段的整体语义网络和高频语义网络的相互关系及其演变过程，可对“滚雪球效应”有更形象的呈现。

Funding

Chongqing Federation of Social Sciences Fund“Research on the Mechanism of Network Rumor Variation and Its Impact in Public Crisis”(2020YBCB118)

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