The Persuasive Mechanism of “Science Communication Influencer” in the Pandemic: Two Experimental Studies Based on The Elaboration Likelihood Model

GONG He XU Ying HUANG Miaohong

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Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (5) : 110-133.

The Persuasive Mechanism of “Science Communication Influencer” in the Pandemic: Two Experimental Studies Based on The Elaboration Likelihood Model

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