“Visibility” as Business?——A Study of the Surveillance Affordance of Dating Apps

GAO Yi, WU Mengyao, CHEN Xu, SUN Ping

Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (1) : 137-155.

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Chinese Journal of Journalism & Communication ›› 2022, Vol. 44 ›› Issue (1) : 137-155.
Communication Research

“Visibility” as Business?——A Study of the Surveillance Affordance of Dating Apps

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Abstract

With the prevalence of digital transaction, membership system becomes an important intermediary for building social relationships. Using dating apps as an example, the current paper aims to explore how membership system shapes the differentiated user experience of dating users, and forms hierarchical surveillance levels based on “visibility”. Through App walk-through method and in-depth interviews, it is found that the online dating platform controls the accessibility rules and conditions of users’ social data. By commercializing “visibility”, the dating app on the one hand makes profits of membership from visibility, and on the other, it also creates a kind of surveillance affordance based on different visibility-oriented identities. As a kind of business practice, “visibility” effectively shapes the fluid and strategic understanding and use of intimacy and private relationships among users of dating apps.

Key words

intimacy / privacy / visibility / surveillance affordance

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GAO Yi , WU Mengyao , CHEN Xu , et al. “Visibility” as Business?——A Study of the Surveillance Affordance of Dating Apps[J]. Chinese Journal of Journalism & Communication. 2022, 44(1): 137-155

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Footnotes

1. 单项特权会员是指仅为某一项特权付费的用户,可单独付费的功能包括“查看谁喜欢了我”和 “超级曝光”。

2. 本文调研截至2021年3月,研究发现以调研截止阶段的采集资料为准。

Funding

Graduate Research Innovation Support Program of UCASS(2021-KY-81)
National Social Science Foundation “The Effects of AI Technology on Platform Labor”(21CXW014)
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