This study selects seventeen-day news reports and user’s comments on the Singapore “frst family” feud from the Facebook pages of fve different media as research sample. The content analysis is conducted to investigate the differences among five media about their adoption of fve news frames: con?ict, human interest, morality, attribution of responsibility, and economic consequences. Besides, this study focuses on the differences between frames adopted in the news and the emotional differences demonstrated in relevant users’ comments. The result demonstrates that the con?ict frame is the most commonly used frame and it is not restricted by media attributes. Media attributes influence the use of the rest frames: the Facebook pages of the Singaporean online news platform and business tabloid prefer to adopt the human interest frame, while broadsheets pay more attention to the morality frame. The frames adopted by nonSingaporean online news platforms are influenced by their national affiliations. The emotion that expressed from user’s comment on reports using the conflict, morality, attribution of responsibility, and economic consequences frames is mainly negative. However, for the reports using the human interest frame, the subsequent user’ comments tend to demonstrate the different emphases on the negative emotion or sympathy and regret based on the differences of media.