
Chronoscope and Backplane: How Media Technology Shape Our Multitasking Presence
Chronoscope and Backplane: How Media Technology Shape Our Multitasking Presence
This paper explores the impact of technology on situations segmentation and media multitasking on people's emotions. With the deep penetration of media into daily life, multitasking presence has gradually become our typical and common behaviors. For the superimposition of media technology and time issue, scholars have already raised concerns, such as the tension caused by multitasking, the loneliness by spatiotemporal segmentation and so on. Based on the data of audience media exposure survey, it is found that media multitasking presence is directly related to emotions. Accompanying location and status of accompanying members are two important monitoring factors; on the one hand, in the context of people's active choice of media for online activities and meanwhile off-line activities, the main accompanying emotions are positive emotions; on the other hand, more negative emotions such as anxiety will arise when people deal with two or more online behaviors at the same time. Furthermore, multitasking presence brought by the extension of the media technology makes up for the loneliness under the fast-paced development, giving us a sense of “communion and belonging” and bringing us a sense of “connected”. However, this does not mean to erase the possibility of provoking the problem which need for us to worry about. Not only media technology is a sort of simple means, but also a chronoscope, backplane or lifestyle. How to look on the multifaceted nature of media technology and how to fght back as a great human is the issue we need to continue to speculate
Situations / Media multitasking presence / Emotion / Connected {{custom_keyword}} /
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