The nature and strategy choice of Chinese flm minimumguarantee issue from the perspective of Game theory

PDF(5847 KB)
Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (11) : 135-146.

The nature and strategy choice of Chinese flm minimumguarantee issue from the perspective of Game theory

Author information +
History +

Abstract

Minimum-guarantee issue of Chinese Movie Industry is a non-zero-sum game. In the process of game, the game players-producers and issuers have conflicts, but also common interests. Therefore, when the players choose the strategies,they can adopt competitive strategies and cooperative collusion.When they choose cooperative strategies,they may obtain economic benefts by screening contract and box offce fraud, which will have a negative impact on the Chinese flm industry.In order to change this situation, it is necessary to prohibit the screening contract, implement the sub issue, improve the box offce evaluation mechanism, investigate box offce fraud, and establish a standardized information disclosure mechanism.

Key words

Minimum-guarantee issue / A non-zero-sum game / Strategy choices

Cite this article

Download Citations
. The nature and strategy choice of Chinese flm minimumguarantee issue from the perspective of Game theory. Chinese Journal of Journalism & Communication. 2018, 40(11): 135-146

References

PDF(5847 KB)

1590

Accesses

0

Citation

Detail

Sections
Recommended

/