Research on the Usage Behavior of WeChat Expressions among the Universities Students

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Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (12) : 123-137.

Research on the Usage Behavior of WeChat Expressions among the Universities Students

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Abstract

WeChat expressions have gradually become users’ primary choice for daily communication. Expressions circulated on WeChat have become popular among new media users, especially college students. This research focused on college students by questionnaires and in-depth interviews. The authors found the following results based on the uses and gratifications in using WeChat expressions. Student groups use WeChat expressions mainly due to psychological motivation of the three main reasons: the softening of tone of the chat, visual and vivid expression to the mood and emotion, active chat atmosphere and making the dialogue more interesting. The convenience of expressions using is mainly for three reasons: free, independent collection and making, diversification of subdivided expressions. The entertainment of expressions using is mainly reflected in three aspects: to convey their own sense of humor, to share interesting expressions, and to apply "a bit pornographic" expressions among close friend. Gender, interactive objects, peer pressure, subculture preferences are the main factors that affect the expressions use and gratifications. The authors ultimately formed the WeChat expressions uses and gratifications model by the factors above.

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WeChat expression / Uses and Gratifications / Technology Acceptance Model

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. Research on the Usage Behavior of WeChat Expressions among the Universities Students. Chinese Journal of Journalism & Communication. 2017, 39(12): 123-137

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