How Meanings of Brands Are Generated and Developed: A Semiotics Analysis of Brands

Jiang Shiping Rao Guangxiang

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (3) : 79-90.

How Meanings of Brands Are Generated and Developed: A Semiotics Analysis of Brands

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 37(3): 79-90

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