“身份认知”一直是传统新闻研究的重要议题，新闻传播、收受、消费的主要空间已然从传统的报纸、广播、电视等大众媒体转向了大型互联网公司运维的社会化平台，但平台热点运营者的身份认知一直未被充分讨论。本文以工作内容与职业新闻生产者部分相似的大型互联网公司中的平台热点运营者为研究对象，在将二者展开比较的分析框架下，采用从工作常规归纳身份认知的既有分析取向，以“职业身份”与“自我身份”为核心概念拓展既有讨论。本文发现，平台热点运营者主要扮演的角色是勾连内外媒体的“联络员”、完成考核指标的“操盘手”、寻找工作规律的“分析师”。这三类主要工作既在客观上造成了平台热点运营者在话语资源和行动限度两方面的职业困境，也使得其将自我归类至“打工人”的流行语之中。本文进一步指出，在更为宏观的层面上，首先，这一负向身份指认折射出商业主义主导下社会化平台存在的“体制内和外”“平台整体目标与从业者个体定位”的结构性矛盾；其次，相较于职业新闻生产者具有理想偏向的“同构型身份认知”，平台热点运营者形成的是具有现实偏向的“异构型身份认知”，导致“职业”目标与“自我”认知产生难以弥合的裂隙。这为进一步思考平台和新闻业之间的关系提供了一份具有价值的经验材料。

“Identity recognition” has always been an important topic in traditional journalism research. With the shift of the primary spaces for news dissemination, reception, and consumption from traditional mass media—such as newspapers, radio, and television—to social platforms operated by large Internet companies, the identity of platform hot topic operators remains underexplored. This article takes platform hot topic operators in large Internet companies whose work content is partially similar to that of professional journalists as the research object. Using an analytical framework that contrasts the two roles, this study builds on existing research approaches that summarize identity cognition based on work routines. Expand the existing discussion with the core concepts of “professional identity” and “self-identity”. This article finds that platform hot topic operators mainly play the role of “liaisons” to connect internal and external media, “traders” to complete assessment indicators, and “analysts” to find work patterns. These three main types of work not only objectively create professional dilemmas for platform hot topic operators in terms of discourse resources and action limit, but also cause them to classify themselves into the buzzword of “beating worrs”. This article further points out that at a more macro level, first of all, this negative ident fication reflects the structural nature of “inside and outside the system”, “the overall goal of the platform and the individual positioning of practitioners” of the existence of socialized platforms dominated by commercialism. Secondly, compared with the ideal-biased “homogenous identity cognition” of professional journalist as the frame of reference, the platform hot topic operators form “heterogeneous identity cognition” with realistic bias, and “professional” goals and “self” cogniion have emerged. A gap that is difficult to bridge. This provides valuable empirical material for further thinking about the relationship between platforms and journalism.