本文以HY平台JA公会为案例研究对象，通过参与式观察和半结构式访谈的研究方 法，揭示出电竞主播这一新兴职业群体的劳动过程受制于游戏对局和网络直播的双重 “数据逻辑”，因此电竞直播演变为一种需要完成多重数据指标的“数据劳动”，它是平台经济奉行“流量至上”原则的产物。电竞主播数据“做”得越好，他们的用工关系越稳定，收入越有保障，则也越容易陷入“去技能化”和“去玩乐化”的困境。除停播或跳槽、二次创作与多平台投放直播视频外，电竞主播与运营人员基于共同的兴趣爱好 和情感结成“趣缘共同体”，作为摆脱上述困境的行动策略。文章认为，平台经济中的 “数据逻辑”是一种具有高度严密性、隐蔽性和欺骗性的劳动控制方式，它加剧了平台 与数据劳动者之间权力关系的不对等。“数字劳动”的出现和“数字泰罗主义”在全球 范围内的勃兴与扩张密切相关。

This article takes the JA Guild of HY Livestreaming Platform as its case study and adopts the research methods of participatory observation and semi-structured interviews. It reveals that the labour process of e-sports anchors, as a new professional group, is controlled by the dual “data logic” of game contests and livestreaming. Consequently, the e-sports livestreaming becomes “data labour” that aims at meeting the demands of multiple data production, as the result of the application of “the traffic first principle” in the platform economy. The better the data performance of e-sports anchors, the more stable their labour relations are and the more secure their income is. However, it will be more likely that they fall into the predicaments of “deskilling” and “the hollowing-out of playfulness.” In addition to the suspension of livestreaming or job change as well as the re-creation and delivery of livestreaming videos on multiple online platforms, to form an “interest-based community” between anchors and the operating team behind them, built on both their common interests and emotions, serves as an effective acting strategy to help anchors get rid of the predicaments aforementioned. It is suggested that in the platform economy, the “data logic” is becoming a way of labour control, with a high degree of rigor, concealment and deceit, which exacerbates the asymmetry in the power relationship between online platforms and labourers. The emergence of “data labour” is closely connected to the global boom and expansion of “digital Taylorism.”