情绪、信任、行动:建设性新闻本土化传播效果的实验研究

欧阳霞 王江珹 白龙 公文

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国际新闻界 ›› 2021, Vol. 43 ›› Issue (8) : 73-89.
本期话题:新闻理论的范式转换

情绪、信任、行动:建设性新闻本土化传播效果的实验研究

  • 欧阳霞 王江珹 白龙 公文
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Emotion, Trust and Action:Experimental Study on Localized Communication Effects of Constructive Journalism

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摘要

缘起于北欧的建设性新闻运动充分吸纳积极心理学理论主张,旨在倡导唤起受众的积极 情绪和注重提出问题的解决方案,借以推动公众对媒介信任度的提高并鼓励其公共参与。本 研究运用实验法,从受众情绪、媒介可信度、受众行为(媒介参与行为、亲社会行为)三个 维度探究建设性新闻的本土化传播效果。实验结果发现,中国语境下的建设性新闻报道框架 对受众形成积极情绪以及提高其媒介信任度有显著影响,但没有证据证实建设性新闻报道框 架会带来受众更高、更强的行为意图。

Abstract

Originated in Northern Europe, Constructive journalism fully incorporates positive psychology theories and aims to promote positive emotions and solutions to problems in order to increase public trust in the media and encourage public participation. Through empirical research methods, the study investigates the localized communication effects of constructive journalism in three dimensions: audience emotion, media trustworthiness, and audience behavior (prosocial and media participation). The result of the present study indicate that constructive reporting frames have a signifcant effect on positive emotions and trust promotion in Chinese context. But there is no evidence to confrm that constructive journalism has led to higher and stronger behavioral intention.

关键词

建设性新闻 / 积极心理学 / 解决方案 / 传播效果

Key words

constructive journalism / positive psychology / solutions / communication effect

引用本文

导出引用
欧阳霞 王江珹 白龙 公文. 情绪、信任、行动:建设性新闻本土化传播效果的实验研究. 国际新闻界. 2021, 43(8): 73-89
. Emotion, Trust and Action:Experimental Study on Localized Communication Effects of Constructive Journalism. Chinese Journal of Journalism & Communication. 2021, 43(8): 73-89

参考文献

 

基金

基金项目:本文为国家社会科学基金项目“融媒体背景下新闻报道体系创新研究” (项目编号:18BXW033)阶段性研究成果。
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