上世纪八十年代快速崛起的民营实体书店，建立了新式的知识与文化传播机制。伴 随着信息技术革命所带来的消费方式的变革和工具理性下阅读文化的转型，民营实体书 店出现了转业、停业甚至倒闭现象，但其在维护阅读媒介生态、重建纸本阅读文化、营 造公众阅读环境方面仍有生存价值。民营实体书店当下转型应立足文化性、空间性和公 共性特点，在强化传播功能和文化担当、打造阅读场所和精神家园、参与公共对话和社 会治理等方面发挥其在构建公共文化传播空间中的主体作用。

The private entity bookstore, which had a rapid rise in the eighties of last century has established a new type of knowledge and cultural communication mechanism. With the change of the consumption mode brought by the information technology revolution and the transformation of the reading culture under the rationality of the instrument, some private entity bookstoresfacing the crisis of collapse, but these bookstores still generate a lot of value in their operations, such as in maintaining the reading media ecology, rebuilding the paper reading culture creating public reading environment. The transformation of the private entity bookstore should be based on public characteristicsand play the main role in the construction of public cultural communication space.